2014 Super Bowl Installation

With the Super Bowl momentum at its peak, Nike created “The Hall of Innovation,” an interactive event to showcase the history and future of Nike athletic wear.  

In keeping with the theme of speed, a fast-paced track was constructed to film participants in real-time as they sprinted the 40-yard dash. Guests were the star in their own personalized Nike commercial that they could share to social media with the #UnleashSpeed hashtag.

Our team created an immersive on-site sonic experience presented on an array surround of sound speakers tracking participants as they sprinted across the track with a composite of Jet Engines, Rockets, F1 Race Cars,  Stadium Crowd Cheers, and explosions creating a once-in-a-lifetime opportunity.

After the video was captured, participants received a video with our team’s Custom Music, immersive sound design, and sonic imaging on the “Unleash Speed” animated logo, all programmatically synched to the participant’s run time.